Retail Gold: A lucrative and global market
Forget the outdated stereotype of a few enthusiasts hoarding gold in their personal safes. Retail gold is global — with private investors holding approximately 45,000 tonnes of gold in bars and coins (that’s around 22% of all the gold mined throughout history).
In fact, bar and coin demand accounts for 25% of annual global gold demand — representing over 1,000t of retail gold investment each year.
But, beyond bars, coins, and collectibles, gold ownership has long transcended the need for physical storage.
Many investors now own gold as digital tokens on a blockchain or tokenised gold. You can also buy digital gold — vaulted on the investor’s behalf — via app or website.
While the retail gold market is unregulated, it can be safely navigated with the right guidance. That’s why the World Gold Council developed the Retail Gold Investment Principles — championing trust in this vast, high-value market.